必胜客（pizza hut）大约完成了美式餐饮业在海外市场的最华丽转身。美国本土的pizza hut几乎连个完整门堂都没有，往往蜗居在target、walrt之流的大型超市出入口，作为一个简单粗暴的外卖点餐portal而谦逊低调地存在着。然而该品牌到了中国市场即摇身一变，成了个统一规划管理、连锁价值稳固、品牌与服务意识完善且颇受国内中、高产消费群体青睐的“像样的连锁西餐厅”。
当然我们都知道另几个共享此成功模式的美国餐饮企业分别为donald（麦当劳）和肯德基（kfc），只是这两家相较于必胜客中国餐厅则更倾向于街坊化、亲民化；星爸爸（starbucks）也排得上这个“海外业绩成功榜”，但在本土产品适应性上同样弱势于必胜客。
打小吃着必胜客中国连锁西餐厅长大的我，初到美国时在target超市大厅里看到门可罗雀的pizza hut（必胜客）外卖小门铺，心情是五味杂陈的。而必胜客（pizza hut）身为连锁西餐厅的规范化和多样化，不是在美国本土，而是在万里之遥的中国市场上实现了最大范畴的认可和创收，这实在是区域企业国际化转型的一个重要成功案例。可喜可贺，本次华夏之旅，令我日日得以大快朵颐必胜客中国欢乐餐厅的满胜宴。难以否认，中国真是一个巨大的golden rket！
pizza hutprobably the very arican cuisine corporate that achieved the st stunning turn-aroundinternational rkets, especially a pizza hut spotsarican soil don’t even have dine-in space and solely exista sile take-out ordering portalsuperrkets like targetpizza hut turned itselfan authentic, successful, and nation-wide restaurant franchisearican cuisinechinese rket with unified nagent del, solid value chain, synchronized integritybrand and services, and reliable custor groups frowealthyfinancially fortabl are a few other arican cuisine brands that cancountedsuccessful pioneerschinese rket suchdonaldthingthey covered re streets and blocksexpensecheaper price and fast-food business del, which prosed their potential being “preuarican restaurant”locaanother successful exaleinternational rket achieventsu.s. cuisine brands, andalso yields for pizza hutchinese rkettercapabilitylocalizing products and custozing flavors.
as usedbe a child who grewdininga varietyfancy pizza hut restaurantschina, i did experience a so-called “cultural shock” uponfirst arrivalu.s. years ago when i saw a shabby-ish, tiny tiny pizza hut ordering window that was jaeda target store along with other fast-foo interesting factthat pizza hut discoveredincredible business del and acplished a triuhoperating a highly-recognizable preuarican restaurant franchise notu.s, butchina, a foreign rket half-a-pla away frohat tter, pizza hut deserves re research and in-depth studyit portrays a classic caseiressive peration and evolutiona typical arican brandglobal scale.
ny thanks hilarious china trip, i getrelive those gourt nts frohildhood with pizza hut’s chinese happy restaurants again and again! it’sdoubt that chinasuch a golden rket with a big heart and hospitalityeveryone who likesknowre.